One thing I've noticed in American politics is that social liberals will invent terms to describe themselves and then react very angrily when conservatives describe them with those terms. The term "woke" is probably the most obvious example, where it arose in social liberal circles as a badge of honor, and then as soon as conservatives started using it as an insult, the people describing themselves as "woke" allowed it to become an insult and started complaining that so many things were being called woke. Same thing with "DEI," "safe space," and "diversity hire" becoming pejoratives. Let's not forget that "the tolerant left" quickly became a sarcastic jab, and the left soon gave up on painting themselves as tolerant and pivoted to using the paradox of tolerance to justify being intolerant. Which forced them to dig themselves out of a deep hole, because "the party of love and tolerance" is how social liberals would have described themselves up to the point that it became a political jab. The rule seems to be that social liberals decide on the terms for things, and then conservatives decide on the connotations of those terms, forcing the social liberals to pivot. Today's liberal slogan is tomorrow's far-right dog whistle. Social liberals could start calling themselves "smart and kind," and within a few years, "smart and kind" would become a pejorative, and social liberals would be trying to distance themselves from the phrase.
To some extent, this applies to the broader political spectrum too. Communism and capitalism were both terms popularized by critics of capitalism, and yet capitalism has a slightly more positive connotation today. I think the difference is that the left dedicates a disproportionate amount of time arguing about how terms should be perceived, but the conservatives just use the words the way they want until the social liberals give up.
The left is not as good at reframing terms when the shoe is on the other foot. "Chad" and "based" were popularized in political discourse by the far right, and instead of mocking them for it, the left had to play catch up and say that they were the based ones, implicitly agreeing that being "based" was a good thing. Abortion opponents framed themselves as pro-life, and the left has generally failed to challenge this framing. They spend a good deal of time complaining that the term is a misrepresentation and saying that abortion opponents aren't actually pro-life, but then the abortion opponents just kept calling themselves pro-life. The term "pro-life" has been used sarcastically to some extent, but when it is, the pro-choice person always has to make it clear that they are using the term sarcastically, as it doesn't have the same baggage as "woke." On the other hand, "my body my choice" was very quickly reframed by vaccine opponents, to the extent that if the term was used in 2020 or 2021, most people's minds probably would have gone to vaccines, at least in America.
There are some exceptions, where liberals were able to popularize terms with the connotations they wanted. "Trickle-down economics," "bootlicker," "gender-affirming care" and "oligarch" come to mind. This is generally easier when the term starts out as an insult (with the exception of "gender-affirming care"), because people prefer using insults to using compliments. But these terms don't seem to bother the right as much, so I don't think that they have had as big of an effect.